PDF Ebook VISA : The Power of an Idea, by Paul Chutkow
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VISA : The Power of an Idea, by Paul Chutkow
PDF Ebook VISA : The Power of an Idea, by Paul Chutkow
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The story of Visa is one of the great untold stories of American and international business.
- Sales Rank: #1473210 in Books
- Published on: 2001-04
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l,
- Binding: Hardcover
- 320 pages
Most helpful customer reviews
4 of 6 people found the following review helpful.
Excellent enlightening book!
By azwildbill2
If you love to read books about the history of empires and success stories, you will love this! I currently work for Bank of America Bank Card Services (Visa) and I loved it. I knew a lot of the history, but there were a lot of things I didn't know.
It is a must read for anyone who works in this industry or has a card.
0 of 1 people found the following review helpful.
This is what the US is
By Momma
Must read for youngsters... this is the type of stuff that made America great -- good moral booster in todays economy.. would recommend for teenagers...
4 of 5 people found the following review helpful.
An impressive book
By A Customer
This is a very impressive book on many fronts. The author obviously spent quality time with Visa's people and files, because the story he recounts is very human and absorbing. You read a lot about the ills of credit cards these days, but this book sheds new light on the value and impact of bank cards. The early chapters on A.P. Giannini, the founder of Bank of America, show his passion for bringing banking services to immigrants and working people. The book tells how Giannini changed banking entirely and financed Hollywood, Walt Disney, the Golden Gate Bridge and the building of California. I know that Time Magazine named Giannini one of the 100 Most Important People of the 20th Century. His story gives nobility of purpose to the 1950s creation of BankAmericard that later became Visa, because it was an extension of putting capital into the hands of the people. Chutkow focuses on the human side of this unfolding drama and the real-life characters involved. I don't know of any previous book that has covered this story as well. I particularly liked the chapters on the shadowy world of fighting credit card fraud. His story about Visa's staff in Asia battling "6 Fingers," a crime ring boss, is worth the price of admission. Chutkow also reveals interesting inside stuff on Visa's sponsorships of the Olympics and its battles with MasterCard and American Express. Perhaps most impressive of all is the quiet role Visa has been playing in developing countries to create the payments systems that are fostering dramatic economic growth and social change. The takeaway impression is that Visa's pedigree truly is the card of the people. This is an excellent and beautifully presented book.
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